- Country/Region: Spain
- Product: 00100400016 C17 auto-following gimbal selfie stick (face tracking, anti-shake, extendable, fully automatic)
- Industry: Mobile phone accessory retail chain
Deal Result
First order of 1,500 units, contract value USD (unit price per unit x 1,500, verified against the product catalog). It became a store best-seller during the Q4 holiday season, with a confirmed restock of 2,000 units after the season.
Deal Story
The customer is a Madrid-based mobile-accessory chain looking to build a flagship selfie stick for the Q4 holiday season. Their focus points were the sensitivity of the face-tracking follow, the anti-shake performance, and battery life. We sent samples for a week of in-store demos and provided anti-shake comparison videos and battery-life data; we upgraded the hang-tab packaging and added Spanish/English bilingual manuals per the retail channel requirements. The first order of 1,500 units led sell-through during the holiday season, and the customer quickly restocked afterwards.
Reusable Playbook
- Retail-chain customers care about being able to demo in store, so the sample lead time and demo material decide the deal; 2) Work backwards from the holiday season to plan stocking and delivery, turning speed into a selling point; 3) Retail-ready packaging (hang tab plus bilingual manuals) is the hidden bar to entering European offline channels.